Thinking out loud.
Observations, process notes, and the occasional opinion. Mostly about web work. Sometimes not. Updated when I have something worth saying.
I write most of these for myself, to work out an idea properly, or because I keep having the same conversation with clients and would rather point them at a page. If something here is useful to someone else, that’s a bonus.
Journal
Most of my projects start the same way. Someone emails me a few sentences about what they need. Sometimes it’s detailed, sometimes it’s “I need a website for my business.” Both are fine. My job at that point isn’t to send a quote. It’s to figure out what they actually need, which is often different…
Most freelancers open with a discovery call. Thirty minutes on Zoom, maybe an hour. You describe what you need, they nod, they ask questions they could have asked over email, and at the end everyone agrees to “follow up with next steps.” I skip that part.